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It’s Courage That Counts

It’s Courage That Counts

“Success is never final. Failure is never fatal. It’s courage that counts.” Coach Wooden used this famous quote, most often attributed to Winston Churchill, as the epigraph to introduce Chapter 17 of his book They Call Me Coach. In that chapter, he discusses his years...
Why Pride Is a Better Motivator Than Fear

Why Pride Is a Better Motivator Than Fear

Pride is a better motivator than fear. In his book Wooden with Steve Jamison, Coach expanded on this idea: Pride is a better motivator than fear. I never wanted to teach through fear, punishment or intimidation. Fear may work in the short term to get people to do...
The Importance of Good Role Models

The Importance of Good Role Models

Young people need good models more than they need critics. This was a cornerstone of Coach Wooden’s approach to coaching and teaching. In his book Wisdom of Wooden, Coach explained the idea: In the 1940s, I wrote this reminder to myself of the responsibilities I...
The Time to Prepare Is Before an Opportunity Arises

The Time to Prepare Is Before an Opportunity Arises

I will get ready and then, perhaps, my chance will come. Coach Wooden learned this idea from Abraham Lincoln, who said, “I will study and get ready, and perhaps my chance will come.” In his book Wooden: A Lifetime of Observations and Reflections On and Off the Court...
Why You Shouldn’t Worry About the ‘What Ifs’

Why You Shouldn’t Worry About the ‘What Ifs’

“Don’t count the days, make the days count.” –Muhammad Ali The message is clear: Don’t worry about all the “what if” things that might happen. Concentrate on what you’re doing right now. For Coach Wooden, the focus was on the practice at hand, not the possible outcome...
The Joy of Giving Without Expectation

The Joy of Giving Without Expectation

“Be more concerned with what you can do for others than what others can do for you. You’ll be surprised at the results.” –Coach John Wooden This quote of Coach Wooden’s reveals the attitude he used to approach every day of his life, reflected in this story: Tony...