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You Are Only a Failure When…

You Are Only a Failure When…

The man who is not afraid of failure seldom has to face it. This a version of one of Coach Wooden’s favorite quotes: “The man who is afraid to risk failure seldom has to face success.” It was a reflection of the way he lived, coached, and the way his teams played:...
It’s Courage That Counts

It’s Courage That Counts

“Success is never final. Failure is never fatal. It’s courage that counts.” Coach Wooden used this famous quote, most often attributed to Winston Churchill, as the epigraph to introduce Chapter 17 of his book They Call Me Coach. In that chapter, he discusses his years...
Why Pride Is a Better Motivator Than Fear

Why Pride Is a Better Motivator Than Fear

Pride is a better motivator than fear. In his book Wooden with Steve Jamison, Coach expanded on this idea: Pride is a better motivator than fear. I never wanted to teach through fear, punishment or intimidation. Fear may work in the short term to get people to do...
The Importance of Good Role Models

The Importance of Good Role Models

Young people need good models more than they need critics. This was a cornerstone of Coach Wooden’s approach to coaching and teaching. In his book Wisdom of Wooden, Coach explained the idea: In the 1940s, I wrote this reminder to myself of the responsibilities I...
The Time to Prepare Is Before an Opportunity Arises

The Time to Prepare Is Before an Opportunity Arises

I will get ready and then, perhaps, my chance will come. Coach Wooden learned this idea from Abraham Lincoln, who said, “I will study and get ready, and perhaps my chance will come.” In his book Wooden: A Lifetime of Observations and Reflections On and Off the Court...